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The State of Online Video 2017

The State of Online Video is Limelight Networks’ latest in a series of surveys that explores consumer perceptions and behaviors around digital content

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MARKET RESEARCH

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TABLE OF CONTENTS

Overview

Executive Summary

Key Findings

Weekly Online Video Consumption

Computers and Smartphones Are the Primary Devices for Online Video Viewing

Adoption of Online Streaming Devices

Movies Lead Online Viewing

Duration of Online Content

Most Online Video Viewing Takes Place at Home

Global Adoption of Subscription Video on Demand Services

Price is the Primary Consideration for Cancelling SVoD Subscriptions

Cable and Satellite Television Subscriptions

Cost is the Primary Driver of Cord Cutting

Rebuffering is the Primary Frustration with Online Viewing

Viewers Are Increasingly Impatient with Rebuffering

Viewers Are Most Accepting of Short Advertisements Before Free Content

Conclusion and Recommendations

Appendix

Methodology

About Limelight Networks